About Violet Browns

We add a hint of violet pigment to these professional shades to create vibrant and intense browns to delight. It’s the blend of cool purple with rich brown in the NXT Violet Browns Semi-Permanent Hair Colours that create a dramatic high intensity colour pop perfect for style-savvy, confident clients.

Whether you want to add richness and depth to a natural brunette or refresh the mid-lengths and ends of previously coloured hair, these ammonia-free mildly oxidising violet browns semis have been formulated with anti-fade technology that lasts from 18-24 washes.

For easy application, apply to clean towel-dried hair and mix one part of the violet brown colour with two parts of our specialist low peroxide cream developer using a tint bowl and brush. Normal development time is 20 minutes, but adjust if using heat or if the hair has just been permed or straightened. The hairdresser should carry out a skin test 48 hours before the first application and before the first use of a new shade.

How it works

NXT mildly-oxidising semi permanent colours are sometimes referred to as tone-on-tone, demi, and quasi-permanent colours. When the Violet Brown shade is mixed with the releaser and applied to the hair, a series of clever chemical reactions occur to deploy the hair colour. Small and medium colour molecules in the dye penetrate the cuticle and in part the cortex to oxidise it and inject new pigments. These are washed out of the hair in 18-24 shampoos.

When the mixture of Violet Brown and the specialist NXT releaser is applied to the hair, it penetrates the cuticle and in part the cortex, which is oxidised by the hydrogen peroxide found in the releaser. The chosen shade then deposits small and medium colour molecules to change the appearance of the hair. As the colour is ammonia free and developer very low in strength, much of the new pigment is closer to the surface. Therefore, these semi-permanent colours have a stunning high shine.

It’s all down to a series of clever chemical reactions. Once the colour pigments, when mixed with the releaser, have penetrated and oxidised within the hair’s cuticle (and to a lesser extent the cortex) the colour molecules from the Violet Brown shade are released into the hair shaft and the new hue is created. These colours are light-reflecting and deliver high shine as most of the colour pigment is deposited closer to the surface.

The semi-permanent colour change occurs in the cuticle and in part the cortex, which is penetrated and mildly oxidised by hydrogen peroxide in the releaser. Small and medium colour molecules in the Violet Brown dye release the new pigments to create a beautiful new hue. As most of the change occurs close to the surface these quasi permanent colours deliver a high shine.

To allow the Violet Brown to change the appearance of the hair, the colour, mixed with the developer first needs to penetrate the cuticle and in part the cortex and oxidise it. Once these chemical reactions have taken place, the small and medium colour molecules and pigments are deposited in the hair structure for colour that lasts for up to 24 shampoos.

NXT Mildly-Oxidising Semi Permanent Violet Brown shades allow you to transform the appearance of your client’s hair through several chemical reactions. The hydrogen peroxide in the releaser allows small and medium colour molecules to penetrate the cuticle and in part the cortex and oxidise it. As much of the pigment in the new colour is close to the surface you’ll be wowed by the high shine – especially on virgin hair.

Colouring hair with NXT mildly-oxidising semi-permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. The hydrogen peroxide in the releaser, along with the colour pigments penetrates the cuticle and in part the cortex and mildly oxidises it.. Another chemical reaction sees the small and medium colour molecules from the Violet Brown shade deposited into the hair and bond with the hair’s structure to change the appearance of the locks for 18-24 shampoos.