About Golden Browns

Add a glossy glimpse of gold to your brunettes to create a classy and elegant hair colour that never goes out of fashion. The NXT Golden Brown Semi-Permanent Hair Colour shades contain the hint of yellow pigment that adds warmth and depth to your client’s locks. Simply stunning sun-kissed colour in an easy-to-mix tube.

Our tone-on-tone colours have been formulated to last between 18-24 washes. As they are free from ammonia, parabens and other nasties, they’re gentle enough of the hair to be used straight after perming or straightening.

For perfect results, select the ideal golden brown shade from our colour chart and mix one part colour with two parts of our specialist low peroxide cream developer. For hair with a large percentage of whites this should be adjusted to 1:1.5. Apply to clean, towel-dried hair using a tint bowl and brush. For a more intense and long-lasting result apply to dry hair. It is the hairdresser’s responsibility to do a patch test 48 hours before the first application of golden brown shades. Dab a small amount of dye behind the ear. In the event of irritation or the appearance of redness do not colour the hair.

How it works

NXT mildly-oxidising semi permanent colours are sometimes referred to as tone-on-tone, demi, and quasi-permanent colours. When the Golden Brown shade is mixed with the releaser and applied to the hair, a series of clever chemical reactions occur to deploy the hair colour. Small and medium colour molecules in the dye penetrate the cuticle and in part the cortex to oxidise it and inject new pigments. These are washed out of the hair in 18-24 shampoos.

When the mixture of Golden Brown and the specialist NXT releaser is applied to the hair, it penetrates the cuticle and in part the cortex, which is oxidised by the hydrogen peroxide found in the releaser. The chosen shade then deposits small and medium colour molecules to change the appearance of the hair. As the colour is ammonia free and developer very low in strength, much of the new pigment is closer to the surface. Therefore, these semi-permanent colours have a stunning high shine.

It’s all down to a series of clever chemical reactions. Once the colour pigments, when mixed with the releaser, have penetrated and oxidised within the hair’s cuticle (and to a lesser extent the cortex) the colour molecules from the Golden Brown shade are released into the hair shaft and the new hue is created. These colours are light-reflecting and deliver high shine as most of the colour pigment is deposited closer to the surface.

The semi-permanent colour change occurs in the cuticle and in part the cortex, which is penetrated and mildly oxidised by hydrogen peroxide in the releaser. Small and medium colour molecules in the Golden Brown dye release the new pigments to create a beautiful new hue. As most of the change occurs close to the surface these quasi permanent colours deliver a high shine.

To allow the Golden Brown to change the appearance of the hair, the colour, mixed with the developer first needs to penetrate the cuticle and in part the cortex and oxidise it. Once these chemical reactions have taken place, the small and medium colour molecules and pigments are deposited in the hair structure for colour that lasts for up to 24 shampoos.

NXT Mildly-Oxidising Semi Permanent Golden Brown shades allow you to transform the appearance of your client’s hair through several chemical reactions. The hydrogen peroxide in the releaser allows small and medium colour molecules to penetrate the cuticle and in part the cortex and oxidise it. As much of the pigment in the new colour is close to the surface you’ll be wowed by the high shine – especially on virgin hair.

Colouring hair with NXT mildly-oxidising semi-permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. The hydrogen peroxide in the releaser, along with the colour pigments penetrates the cuticle and in part the cortex and mildly oxidises it.. Another chemical reaction sees the small and medium colour molecules from the Golden Brown shade deposited into the hair and bond with the hair’s structure to change the appearance of the locks for 18-24 shampoos.