About Ash Blondes

There’s something so striking about a beautiful cool blonde. For clients who want to turn heads with this flat, matte always-on-trend hair colour, our family of NXT Ash Blonde Semi-Permanent reflects are the hair colourist’s best friend. Formulated on a blue colour palette, you’ll perfectly subdue any yellow and orangey tones and create clean statement colour.

These mildly-oxidising semi-permanent colours have been formulated to last between 18-24 washes. The ash blonde shades are free from ammonia and parabens. They’re ideal for hair colourists wanting to tone lightened, bleached or natural hair and for refreshing the mid-lengths and ends of previously coloured tresses.

Once you’ve chosen the perfect shade from the colour chart, apply to clean, towel-dried hair. Your ash blonde shade should be mixed one part colour with two parts of our specialist low peroxide cream developer (adjust to 1:1.5 for clients with more white hair). For a more intense and long-lasting result apply to dry hair. As colouring hair is a chemical process, allergies and irritation can occur. To minimise the risk carry out a skin or patch test 48 hours before application by applying a small amount of the dye behind the ear or to the inner arm. You should not continue with the service if itching or redness occurs.

How it works

NXT mildly-oxidising semi permanent colours are sometimes referred to as tone-on-tone, demi, and quasi-permanent colours. When the Ash Blonde shade is mixed with the releaser and applied to the hair, a series of clever chemical reactions occur to deploy the hair colour. Small and medium colour molecules in the dye penetrate the cuticle and in part the cortex to oxidise it and inject new pigments. These are washed out of the hair in 18-24 shampoos.

When the mixture of Ash Blonde and the specialist NXT releaser is applied to the hair, it penetrates the cuticle and in part the cortex, which is oxidised by the hydrogen peroxide found in the releaser. The chosen shade then deposits small and medium colour molecules to change the appearance of the hair. As the colour is ammonia free and developer very low in strength, much of the new pigment is closer to the surface. Therefore, these semi-permanent colours have a stunning high shine.

It’s all down to a series of clever chemical reactions. Once the colour pigments, when mixed with the releaser, have penetrated and oxidised within the hair’s cuticle (and to a lesser extent the cortex) the colour molecules from the Ash Blonde shade are released into the hair shaft and the new hue is created. These colours are light-reflecting and deliver high shine as most of the colour pigment is deposited closer to the surface.

The semi-permanent colour change occurs in the cuticle and in part the cortex, which is penetrated and mildly oxidised by hydrogen peroxide in the releaser. Small and medium colour molecules in the Ash Blonde dye release the new pigments to create a beautiful new hue. As most of the change occurs close to the surface these quasi permanent colours deliver a high shine.

To allow the Ash Blonde to change the appearance of the hair, the colour, mixed with the developer first needs to penetrate the cuticle and in part the cortex and oxidise it. Once these chemical reactions have taken place, the small and medium colour molecules and pigments are deposited in the hair structure for colour that lasts for up to 24 shampoos.

NXT Mildly-Oxidising Semi Permanent Ash Blonde shades allow you to transform the appearance of your client’s hair through several chemical reactions. The hydrogen peroxide in the releaser allows small and medium colour molecules to penetrate the cuticle and in part the cortex and oxidise it. As much of the pigment in the new colour is close to the surface you’ll be wowed by the high shine – especially on virgin hair.

Colouring hair with NXT mildly-oxidising semi-permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. The hydrogen peroxide in the releaser, along with the colour pigments penetrates the cuticle and in part the cortex and mildly oxidises it.. Another chemical reaction sees the small and medium colour molecules from the Ash Blonde shade deposited into the hair and bond with the hair’s structure to change the appearance of the locks for 18-24 shampoos.