About Reds

For clients who really want to wow, rich vibrant reds will always be the hottest hue. What makes NXT Red Permanent Hair Colour quite so special is the depth of the range with three pure ravishing reds (no violet hues here!). They are created for high intensity vibrant colour that holds its salon fresh appearance.

As a colourist you’ll know creeping oxidisation causes red pigments to fade and leave hair looking washed out and in need of regular colour refreshes. To keep your clients’ colour more vibrant for longer, our NXT permanent dyes are formulated with plant botanicals that remove residual oxygen to keep colours ‘salon fresh’ between appointments.

As well as the anti-fade technology that makes them last, our 003 reds have the depth and intensity to mask white hairs with 100% coverage.

Before colouring a client’s hair with NXT red hair colours, you should carry out a patch test. We recommend the hairdresser applies a small amount of dye behind the ear and leaves for a minimum of 48 hours. If redness or irritation occurs the colour service should not be carried out. To use NXT professional red hair colours mix one part colour with one part developer and apply to clean, dry hair using a tint bowl and brush.

Red Permanent Hair Colour Range

Discover the difference when you switch over to NXT Reds

From the quality coverage, the extensive range of intermixable shades to the long-lasting results, and the three true red shades there’s so much to appreciate about NXT professional hair colours. You’ll also get really excited about the dramatic savings that you’ll make when you switch from your well-known colour brand. You’ll get two applications from each of our 100ml tubes at a lower price than many companies retail 50ml for. It’s a trade-only range that is retailed wholesale by hair and beauty distributors and we offer a variety of multi-buy promotions. To find out what a difference NXT could make to your hairdressing business find your nearest local stockist here and ask about the great benefits of the NXT professional colour range.

How it works

When the Red shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Red shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurred, colour molecules in the Red dye are exposed to create a beautiful new shade.

To allow the Red to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Red shade deposited into the cortex which permanently changes the appearance of the hair.

The Red shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.