About Intense Browns

Your clients don’t want to choose between flawless white coverage or earthy brown locks – and why should they? For brunette hues that offer total coverage of even the most stubborn of white hairs NXT Intense Brunette was formulated with a more dense amount of pigment. It’s all about creating a perfect neutral brown base that is going to last until the next appointment

These rich and intense brown reflects are recommended for clients with a high percentage of white hair and deliver 100% coverage. The impressive white coverage is coupled with innovative anti-fade technology that creates the salon professional colour appearance that lasts until the next appointment. It works by using four plant botanicals that act as scavengers and stop residual oxygen from oxidising the colour and fading the hairdresser’s beautiful colour work.

To use NXT professional hair colour, select your desired shade from the colour chart and mix one part intense brown colour with one part developer. Apply to clean, dry hair using a tint bowl and brush or applicator flask. Leave for 40 minutes to develop or adjust as per the guidelines on the pack. Gently emulsify the hair and rinse thoroughly. Always carry out a patch test before the first application of NXT intense brown shades. The colourist should apply a small amount of dye to the inner arm or behind the ear. Do not continue with the colouring process if any irritation or redness occurs after 48 hours of the dye being applied.

Intense Browns Permanent Hair Colour Range

Discover the difference when you change to NXT Intense Browns

If you’re ready for a new colour range that delivers enviable coverage, innovative colour fade technology and an impressive breadth of shades you’ll love NXT. Our professional colours are sold wholesale through a network of hair and beauty distributors and there are often amazing multi-buy offers on the colours. As each tube of permanent colour is 100mls and retails for less than major brands smaller products you’ll be amazed by the saving. Just ask your nearest wholesaler about the benefits of switching over to the NXT professional colour range.

How it works

When the Intense Brown shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Intense Brown shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurIntense Brown, colour molecules in the Intense Brown dye are exposed to create a beautiful new shade.

To allow the Intense Brown to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Intense Brown shade deposited into the cortex which permanently changes the appearance of the hair.

The Intense Brown shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.