About Rich Brown

With hints of the luxury of chocolate brown and the drama of mahogany brown blended into one beautiful reflect, NXT Rich Browns are a fond farewell to the whole concept of boring brown. You’ll love the simplicity of one multi-tonal shade with no need to mix multiple tones, while clients will love the colour consistency.

We’ve learned that when it comes to professional hair colour the one thing clients really want is quality coverage that lasts. NXT is formulated with innovative new anti-fade technology that ensures our rich browns look more vibrant and last for longer than ever before.

All colours are formulated to enable hair colourists to give flawless white coverage to every client – from those experiencing their first grey hairs to those with a high percentage of whites.

After selecting the appropriate rich brown shade from the NXT colour chart, mix equal parts colour and developer and apply to dry, clean hair according to the required coverage. Allow to develop for 40 minutes. Once developed, gently emulsify the hair and rinse thoroughly. Always carry out a patch test 48 hours using the first application of rich brown shades. Dab a small amount of dye behind the ear. In the event of irritation or the appearance of redness do not colour the hair.

Rich Brown Permanent Hair Colour Range

Discover the difference when you switch to NXT Rich Brown

Like what you see? Just wait until you experience the financial benefits of using NXT. With an extensive breadth of reflects, including these striking rich brown shades, it’s easy to transition from other professional colour ranges – and when you do you’ll discover our 100ml tubes are lower in price than major brands tubes that are almost half the size. As a professional colour brand we’re exclusively retailed by a network of hair and beauty distributors and wholesale stores that have the best interests of the colourist and mobile hairdresser at heart. Ask in store for their expert knowledge on the benefits of the NXT professional colour range.

How it works

When the Rich Brown shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Rich Brown shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurRich Brown, colour molecules in the Rich Brown dye are exposed to create a beautiful new shade.

To allow the Rich Brown to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Rich Brown shade deposited into the cortex which permanently changes the appearance of the hair.

The Rich Brown shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.