About Ash Blondes

There’s something so striking about a beautiful cool blonde. For clients who want to turn heads with this flat, matte always-on-trend hair colour, our family of NXT Ash Blonde Permanent Hair Colours are a hairdresser’s best friend. Formulated on a blue colour palette, you’ll perfectly subdue any orangey tones and create the statement look that will keep your clients coming back time after time.

We’ve added anti-fade technology to our all of our permanent hair colours to ensure the ash blonde reflects hold bright and firm long after the client leaves the salon, so as a hair colourist you have total confidence that the salon results will last until regrowth appears.

For clients who are concerned about white hair – whether that’s the first few greys creeping in or a large percentage of white hair – you’ll also get 100% coverage when used on bases below shade 9.00. For the best results always take into consideration the amount of white hair and the type of coverage you wish to achieve. Then use as you would any other major colour brand. Mix one part colour with one part developer and apply to clean, dry hair using a tint bowl and brush. Leave for 40 minutes to develop or adjust as per the guidelines on the pack. Gently emulsify the hair and rinse thoroughly.

You should always carry out a patch test before each colour application. Apply a small quantity to the inner arm or behind the ear. Leave for 48 hours. In the event of irritation, itchiness or redness do not proceed with the service.

Ash Blondes Permanent Hair Colour Range

Discover the difference when you switch to NXT Ash Blondes

The extensive range of quality shades with excellent coverage are sold in 100ml tubes, giving you two applications per product – and with a price tag that is smaller than rival major brand products sell their 50-60 ml tubes. If you’re ready to make the change and experience HUGE savings without compromising on performance, visit your nearest hair and beauty wholesaler, where they’ll be delighted to talk to you about the benefits of the NXT range of professional hair colours.

How it works

When the Ash Blonde shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Ash Blonde shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurred, colour molecules in the Ash Blonde dye are exposed to create a beautiful new shade.

To allow the Ash Blonde to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Ash Blonde shade deposited into the cortex which permanently changes the appearance of the hair.

The Ash Blonde shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.