About Golden Browns

Add a glossy glimpse of gold to your brunettes to create a classy and elegant hair colour that never goes out of fashion. NXT Golden Brown Permanent Hair Colours contain the hint of yellow pigment that adds warmth and depth to your clients’ locks: the perfect base for a sun-kissed look.

It’s one thing to create beautiful salon-fresh golden brown reflects, but clients hate it when their stunning shade starts to fade. To solve this age-old issue our permanent dyes now come with innovative colour fade technology that ensures vibrant long-lasting colour by reducing oxidisation; giving you, the hair colourist, absolute confidence that the colour will hold. You’ll be equally impressed with the quality white coverage. While there’s no question that white hair can be very beautiful, many clients wish to retain their luxurious brunette shade after their natural hair has lost its pigmentation. Promise them 100% white coverage with beautiful luminosity on all brunette base shades with NXT professional hair dyes.

Our Golden Browns are intermixable shades that can be blended with any other colours in the NXT permanent hair colour family. When you have selected the ideal shade from the colour chart at the consultation, mix the dye with equal parts colour and NXT developer. Apply to clean, dry hair and leave for 40 minutes to develop or as per the guidelines for the service you are providing. These are beautiful versatile reflects that create a stunning finish for all colouring techniques including block colour, highlighting, reverse highlighting and free-hand painting.

You should always carry out a skin test before the first application of NXT Permanent Hair Colour and before applying a new golden brown shade for the first time. To patch test, apply a small amount of dye to the inner arm or behind the ear. Do not continue with the process if any irritation or redness occurs.

Golden Brown Permanent Hair Colour Range

Discover the difference when you switch to NXT Golden Browns

The extensive range of quality shades with excellent coverage are sold in 100ml tubes, giving you two applications per product – and with a price tag that is smaller than rival major brand products sell their 50-60 ml tubes. Ready to make the change and experience huge savings without compromising on performance? Visit your nearest hair and beauty wholesaler, where they’ll be delighted to talk to you about the benefits you’ll experience when you switch over to the NXT professional colour range.

How it works

When the Golden Brown shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Golden Brown shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurred, colour molecules in the Golden Brown dye are exposed to create a beautiful new shade.

To allow the Golden Brown to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Golden Brown shade deposited into the cortex which permanently changes the appearance of the hair.

The Golden Brown shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.