Chocolate Ash Permanent Hair Colour Range

Discover the difference when you switch to NXT Chocolate Ash

The extensive range of quality shades with excellent coverage are sold in 100ml tubes, giving you two applications per product – and with a price tag that is smaller than rival major brand products sell their 50-60 ml tubes. If you’re ready to make the change and experience HUGE savings without compromising on performance, visit your nearest hair and beauty wholesaler, where they’ll be delighted to talk to you about the benefits of the NXT range of professional hair colours.

How it works

When the Chocolate Ash shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Chocolate Ash shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurred, colour molecules in the Chocolate Ash dye are exposed to create a beautiful new shade.

To allow the Chocolate Ash to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Chocolate Ash shade deposited into the cortex which permanently changes the appearance of the hair.

The Ash Blonde shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.