About Reds

For red hot looks that wow, rich vibrant reds will always be the hottest hue. What makes NXT Red Semi-Permanent Hair Colours quite so special is the depth of the range with three pure ravishing reds (no violet hues here!) that have all been created for high intensity vibrant colour.

While some reds can start to look washed out too quickly, we use anti-fade technology that enables them to hold from 18-24 washes. These shades are perfect for injecting life into the ends of previously coloured hair or adding a whole new dimension to natural locks.

Once your client has selected their perfect red from the colour chart, shampoo and towel-dry their hair before applying the colour with a tint bowl and brush. The ammonia-free dye should be mixed one part colour with two parts of our specialist low peroxide cream developer and left to develop according to the guidelines on the pack. As hair colour is a chemical process allergies and irritation can occur. To minimise the risk carry out a skin or patch test 48 hours before application by applying a small amount of the dye behind the ear or to the inner arm. You should not continue with the service if itching or redness occurs.

How it works

NXT mildly-oxidising semi permanent colours are sometimes referred to as tone-on-tone, demi, and quasi-permanent colours. When the Red shade is mixed with the releaser and applied to the hair, a series of clever chemical reactions occur to deploy the hair colour. Small and medium colour molecules in the dye penetrate the cuticle and in part the cortex to oxidise it and inject new pigments. These are washed out of the hair in 18-24 shampoos.

When the mixture of Red and the specialist NXT releaser is applied to the hair, it penetrates the cuticle and in part the cortex, which is oxidised by the hydrogen peroxide found in the releaser. The chosen shade then deposits small and medium colour molecules to change the appearance of the hair. As the colour is ammonia free and developer very low in strength, much of the new pigment is closer to the surface. Therefore, these semi-permanent colours have a stunning high shine.

It’s all down to a series of clever chemical reactions. Once the colour pigments, when mixed with the releaser, have penetrated and oxidised within the hair’s cuticle (and to a lesser extent the cortex) the colour molecules from the Red shade are released into the hair shaft and the new hue is created. These colours are light-reflecting and deliver high shine as most of the colour pigment is deposited closer to the surface.

The semi-permanent colour change occurs in the cuticle and in part the cortex, which is penetrated and mildly oxidised by hydrogen peroxide in the releaser. Small and medium colour molecules in the Red dye release the new pigments to create a beautiful new hue. As most of the change occurs close to the surface these quasi permanent colours deliver a high shine.

To allow the Red to change the appearance of the hair, the colour, mixed with the developer first needs to penetrate the cuticle and in part the cortex and oxidise it. Once these chemical reactions have taken place, the small and medium colour molecules and pigments are deposited in the hair structure for colour that lasts for up to 24 shampoos.

NXT Mildly-Oxidising Semi Permanent Red shades allow you to transform the appearance of your client’s hair through several chemical reactions. The hydrogen peroxide in the releaser allows small and medium colour molecules to penetrate the cuticle and in part the cortex and oxidise it. As much of the pigment in the new colour is close to the surface you’ll be wowed by the high shine – especially on virgin hair.

Colouring hair with NXT mildly-oxidising semi-permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. The hydrogen peroxide in the releaser, along with the colour pigments penetrates the cuticle and in part the cortex and mildly oxidises it.. Another chemical reaction sees the small and medium colour molecules from the Red shade deposited into the hair and bond with the hair’s structure to change the appearance of the locks for 18-24 shampoos.